The M&M’s 1 in 100 Movie Sweepstakes was a voting contest in partnership with Fandango held on Fandango.com that utilized social media. Users participating in the sweepstakes simply had to vote using their twitter account and would be automatically entered to win a year’s worth of movie tickets. The contest lasted 4 weeks with different tiers of voting options for each week. This project required an interactive landing hub on Fandango.com where users could vote as well as a 300 x 600 animated flash unit to promote and drive traffic to the sweeps hub. The Yellow Peanut character and product images were assets provided by M&M’s.
300 x 600 Flash Unit storyboard. View Animated version (Desktop Only)
User Voting States: