Cavalier Artist Group was founded by record producer/engineer Kent Hertz and functions as an artist collective for the benefit of creating and exhibiting music, visual art, video, and design. Garnering industry-wide praise for both his professional and personal devotion to his artists, Kent has teamed up with Fugees front-woman Lauren Hill, Missy Elliot, Enrique Iglesius, and more.

Kent came to me with the idea of combining the group’s name, ‘Cavalier’ with the famous 1980’s Maxell ad for cassette tapes. The result is a memorable icon that combines attitude and wit that will surely help attract talented artists and media buzz.

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