For presentation purposes only. This interactive takeover of the Fandango homepage is an ad sales concept mock that was presented to Disney Studios for the Avengers: Age of Ultron movie ad campaign. The takeover consists of a video player expanding out of the skin located above the main page navigation. This video player is initiated by a user clicking the 300 x 250 ad unit and showcases a screen with an Iron Man helmet-style interface. As the screen expands we see each Avenger make a quick entrance and exit through their individual action scenes. The screen then collapses back up into the skin and remains as a trailer video wall, which is a standard Fandango ad offering. This storyboard is for conceptual purposes only pending final studio assets.

Avengers-HP-Takeover



 resume|  © Pat Balchak 2015